Building brands and the people who care for them

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About fusion

The bold spark behind brands people believe in​

We help ambitious businesses grow beyond their expectations.

From brand strategy and insight to leadership, culture, and innovation, fusion partners with you to shape brands that inspire, and teams that drive change.

Get in touch

MD

Nina

Nina builds high-performing teams that move fast, think sharp, and set new benchmarks. From P&G to Reckitt, she’s turned global brand ambition into lasting impact. At fusion, she leads with the same clarity, energy, and edge.

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Co-Founder

Myles

Myles co-founded fusion to rewrite the consultancy rulebook. He brings sharp insights and creative leaps that turn ambitious ideas into impact. From global icons to toilets, he’s done it all.

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Co-Founder

Patrick

Patrick started at Diageo and William Grant & Sons before moving into consultancy and building fusion Asia Pacific from the ground up. A natural builder and connector, he blends big-brand thinking with human insight to unlock growth that lasts.

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Consulting Partner

Juliet

Juliet was once a fusion client, leading brands across FMCG, retail, healthcare, beauty, and hospitality. Now she’s come home, bringing clarity, creative rigour and warmth as she helps brands grow from the inside out.

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Consulting Partner

Caroline

From pharma to pints, Caroline has built her career on sharp insight and smart brand thinking. She cuts through noise to find what matters and as fusion’s oracle brings calm, curiosity, and wisdom to every challenge.

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Consulting Partner

Natalie

With experience agency and client-side, Natalie brings strategic range across FMCG, skincare, apparel, and financial services. A detail-slayer and dot-connector, she turns big-picture thinking into clear, simple plans that drive brands forward.

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Fusion Fuel Director

Sam

Sam gets consumers; because he’s spent decades listening. With deep roots in research leadership, he brings sharp insights, grounded thinking, and endless curiosity to help brands uncover what matters and turn knowledge into momentum.

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Consulting Partner

Debbie

Debbie knows skincare, beauty, and wellbeing inside out. A thoughtful provocateur, she helps teams unbottle their creative spark, challenging assumptions and unlocking bold, new possibilities together.

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Consulting Partner

Sarah

With experience at Cadbury, GSK, and agency-side, Sarah knows FMCG, healthcare, and pharma inside out. Endlessly curious, she blends rigour with imagination to build marketing capability and bring out the best in every team she works with.

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Senior Consultant

Christina

Christina brings deep expertise across travel, finance, tech, and retail. She sees the heartbeat behind every brand, building trusted client relationships and empowering teams so every partner feels truly seen and supported.

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Head of Operations

Anna

With 15+ years at fusion, Anna is mission control. As Head of Operations, she keeps projects moving and people focused—bringing clarity, calm, and serious grip to complex challenges. She makes the messy manageable. We’d be lost without her.

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Design Director

David

David makes fusion’s ideas impossible to ignore. With an instinct for what clicks and a sharp creative eye, he transforms smart thinking into standout work; bringing craft, flair, and focus that make brands look as bold as they think.

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Delivery Manager

Hannah

Hannah is the quiet force that keeps fusion moving. Calm under pressure, she balances precision and pace, holding everything together so teams can create their best work, and making it all look effortless.

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Specialist

Aldo

Aldo’s our man in Canada, blending local know-how with global insight. Ex-Molson, ex-pro footballer, and always curious—he’s a research specialist with serious edge, especially in financial services.

Specialist

Lee-Anne

Based in Canada, Lee-Anne brings 25+ years of global experience in innovation, leadership, and brand strategy. A sought-after speaker and facilitator, she supports fusion’s brand and capability projects with insight, energy, and expert guidance.

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Game-changing ideas don't come ready made

They are born from tension: logic and imagination, art and science, creativity and rigour, system 1 and 2 working in sync. We help teams to unlock that potential in themselves and their brands.


That’s why some of the world’s most ambitious brands trust us as partners to find ideas that cut through, strategies that stick and results that move the needle.